The Journey of Conservative Meme to Protest Icon: This Surprising Story of the Frog

The revolution may not be broadcast, though it may feature webbed feet and bulging eyes.

Additionally, it could include the horn of a unicorn or the plumage of a chicken.

Whilst demonstrations opposing the administration continue in American cities, participants have embraced the spirit of a community costume parade. They've provided dance instruction, distributed treats, and ridden unicycles, as police look on.

Mixing humour and politics – a strategy researchers term "tactical frivolity" – has historical precedent. Yet it has transformed into a signature characteristic of US demonstrations in this period, used by both left and right.

And one symbol has proven to be particularly salient – the frog. It began after recordings of an encounter between an individual in an inflatable frog and ICE agents in Portland, Oregon, went viral. And it has since spread to protests across the country.

"There's a lot happening with that little inflatable frog," says an expert, who teaches at University of California, Davis and a Guggenheim Fellow who specialises in performance art.

The Path From Pepe to Portland

It's challenging to examine protests and frogs without addressing Pepe, an illustrated figure adopted by extremist movements during a previous presidential campaign.

Initially, when the character initially spread online, it was used to signal certain emotions. Afterwards, it was utilized to show support for a political figure, including a particular image endorsed by that figure himself, portraying the frog with a signature suit and hair.

Images also circulated in certain internet forums in more extreme scenarios, as a historical dictator. Participants exchanged "unique frog images" and established cryptocurrency using its likeness. His catchphrase, "that feels good", was deployed a coded signal.

However the character did not originate as a political symbol.

Matt Furie, artist Matt Furie, has stated about his unhappiness for its appropriation. Pepe was supposed to be simply an apolitical figure in this artist's universe.

The frog debuted in an online comic in 2005 – apolitical and best known for a quirky behavior. In a documentary, which chronicles the creator's attempt to take back of his creation, he explained the character came from his experiences with companions.

As he started out, Mr Furie tried uploading his work to early internet platforms, where the community began to borrow, remix and reinvent the frog. As its popularity grew into the more extreme corners of the internet, the creator sought to reject the frog, even killing him off in a final panel.

Yet the frog persisted.

"This demonstrates that creators cannot own symbols," explains the professor. "Their meaning can evolve and be reworked."

Previously, the notoriety of Pepe meant that frogs became a symbol for conservative politics. This shifted on a day in October, when an incident between an activist wearing an inflatable frog costume and a federal agent in Portland, Oregon went viral.

The event occurred shortly after an order to deploy the National Guard to Portland, which was described as "war-ravaged". Activists began to congregate outside a facility, near an immigration enforcement facility.

Emotions ran high and an immigration officer deployed a chemical agent at a protester, aiming directly into the ventilation of the puffy frog costume.

The individual, the man in the costume, quipped, saying he had tasted "spicier tamales". However, the video spread everywhere.

The frog suit was not too unusual for the city, known for its unconventional spirit and activist demonstrations that embrace the unusual – public yoga, 80s-style aerobics lessons, and nude cycling groups. The city's unofficial motto is "Keep Portland Weird."

The costume became part of in the ensuing legal battle between the federal government and Portland, which contended the use of troops was unlawful.

While a ruling was issued that month that the administration was within its rights to deploy troops, a dissenting judge wrote, noting in her opinion demonstrators' "well-known penchant for donning inflatable costumes when expressing opposition."

"It is easy to see the majority's ruling, which accepts the description of Portland as a war zone, as merely absurd," Judge Susan Graber opined. "However, this ruling goes beyond absurdity."

The deployment was "permanently" blocked subsequently, and troops are said to have left the city.

But by then, the amphibian costume was now a potent symbol of resistance for progressive movements.

This symbol was spotted in many cities at anti-authoritarian protests last autumn. Amphibian costumes were present – and unicorns and axolotls and dinosaurs – in San Diego and Atlanta and Boston. They appeared in small towns and big international cities like Tokyo and London.

The frog costume was in high demand on major websites, and became more expensive.

Shaping the Optics

The link between both frogs together – lies in the dynamic between the silly, innocent image and serious intent. This is what "tactical frivolity."

The tactic is based on what Mr Bogad calls a "disarming display" – frequently absurd, it's a "disarming and charming" display that draws focus to a message without directly articulating them. It's the unusual prop used, or the meme you share.

Mr Bogad is both an expert in the subject and someone who uses these tactics. He authored a text on the subject, and led seminars around the world.

"One can look back to historical periods – when people are dominated, absurd humor is used to speak the truth indirectly and still have plausible deniability."

The theory of such tactics is three-fold, he explains.

As protesters take on the state, a silly costume {takes control of|seizes|influences

Timothy Davis
Timothy Davis

An avid hiker and nature writer, Elara shares trail guides and eco-friendly travel insights to inspire outdoor exploration.